A NEW ERA OF RETAIL LEADERSHIP
Independent retail.
Connected.
Stronger together.
We connect retailers, manufacturers and industry leaders with the knowledge, relationships and opportunities to build what comes next.
ROOTED IN COMMUNITY. CONNECTED TO OPPORTUNITY.
Local businesses. National ambition.
FOUNDED IN 2019 · SIX STRATEGIC PLATFORMS · U.S. REACH · INTERNATIONAL CONNECTIONS
THE CHAMBER
The infrastructure independent retail deserves.
The Hispanic Retail Chamber of Commerce brings education, media, intelligence, purchasing connections and talent together in one national ecosystem. Founded in 2019, HRCOC serves single-store operators, regional chains and the businesses that help them grow.
Our purpose: stronger businesses, better leaders and more opportunity for the communities they serve.
ONE CONNECTED ECOSYSTEM
Six platforms. One shared purpose.
Choose the connection your business needs. Each platform contributes to the same goal: helping independent retail move forward.
01 / CONNECT
Grand Retail Show
HRCOC’s flagship industry event connects independent retailers, manufacturers, wholesalers and distributors through executive conferences, supplier discovery, international delegations, educational sessions and strategic networking.
02 / LEARN
Retail Academy
Executive education in leadership, retail operations, category management, business strategy, innovation and technology. Led by Executive Director Pablo Jair Elías.
03 / STAY INFORMED
Diario Retail
Industry news, executive interviews, market intelligence and strategic analysis. Visit Diario Retail.
04 / DEVELOP BUSINESS
SBG Purchasing Center
Commercial connections between retailers, manufacturers, importers, exporters and international suppliers to support market access and business development.
05 / BUILD INTELLIGENCE
HRID
HRCOC’s proprietary retail intelligence infrastructure connects decision-makers, industry knowledge and relationship-driven opportunities across the ecosystem.
06 / FIND TALENT
Hispanic Retail Jobs
Connecting executives, managers, operators and emerging professionals with retail organizations through talent connections, workforce development and employer branding.
GRAND RETAIL SHOW
Relationships that move business forward.
Grand Retail Show is HRCOC’s flagship industry event. It brings independent retailers, manufacturers, wholesalers, distributors and industry leaders together through executive conferences, supplier discovery and strategic networking.
MEMBERSHIP & COLLABORATION
Your business.
Your next connection.
A relevant network starts with understanding what you need. Explore how HRCOC’s ecosystem supports your place in the industry.
Independent retailers & regional chains
Grow your store. Strengthen your business.
Executive education, industry intelligence and commercial relationships to support your next stage of growth.
- Learn
- Connect
- Grow
Manufacturers & international companies
Bring your products to the next market.
Connections with retail buyers and distribution partners, and opportunities to explore the U.S. independent retail market.
- Market access
- Buyer connections
- Visibility
Wholesalers & distributors
Build stronger commercial relationships.
Relationships with operators, suppliers and strategic partners across national and international markets.
- Operators
- Suppliers
- Partnerships
Service providers & institutions
Put your expertise into the ecosystem.
Opportunities to contribute expertise through media, education, events and strategic collaboration.
- Expertise
- Education
- Collaboration
A connected path to business development.
YOUR BUSINESS
Start with what your business needs.
HRCOC ECOSYSTEM
Find the right platform, people and relationships.
YOUR NEXT OPPORTUNITY
Turn connections into your next step forward.
OUR STRATEGIC DIRECTION
Building toward 2030.
A connected ecosystem. A clear direction. Our strategic vision develops through four stages.
- 01
2026
Foundation
Ecosystem integration, platform launches and membership expansion.
- 02
2027
Growth
International partnerships, Retail Academy scaling and Grand Retail Show expansion.
- 03
2028–2029
Consolidation
National influence, media growth and executive education leadership.
- 04
2030
Vision
Establish HRCOC as a leading institution for independent retail in the United States.
FIVE STRATEGIC PRIORITIES
Strengthen the Ecosystem
Deepen integration across all six HRCOC platforms to create compounding value for members.
Expand Market Access
Open new commercial pathways for independent retailers through national and international partnerships.
Elevate Industry Education
Scale Retail Academy programs to reach more executives, operators and emerging leaders.
Build Institutional Influence
Establish HRCOC as the definitive voice of independent retail in policy, media and business.
Grow the Network
Expand membership, partnerships and international relationships across the 2026–2030 cycle.
OUR LEADERSHIP
Retail experience.
Shared vision.
HRCOC’s leadership brings experience across independent supermarkets, multicultural retail, manufacturing, consumer insights, education and business development.
EXECUTIVE LEADERSHIP & ADVISORY TEAM
Jose Alberto Sanchis
Institutional Vice President
Guillermo Washington
Retail Vice President
Nelson Pereira
Director of Communications
Juan De Paoli
Retail & Grocery Strategic Advisor
Ramon Portilla
Customer Insights & Future Trends Vice President
Veronica Lievana
Board Member
Oswaldo Cruz
Mergers & Acquisitions Director
Let’s find your next connection.
Tell us what your organization needs. We’ll help identify the relevant platform, membership or partnership conversation.
HRCOC
The Hispanic Retail Chamber of Commerce
1455 Pennsylvania Ave. NW · Suite 400
The Willard Building · Washington, DC 20004
© 2026 HRCOC · Corporate & Institutional Vision 2026–2030.